Musuk IbuPreneur Village, How IMM FIK UMS Empowers Housewives

The Student Organization Capacity Strengthening Program (PPK Ormawa) team of the Muhammadiyah Student Association (IMM) Faculty of Health Sciences (FIK) Universitas Muhammadiyah Surakarta (UMS) officially launched the program "Musuk IbuPreneur Village: Transforming Housewives into Entrepreneurs through Creative Agroindustry-Based Avocado and Milk Product Innovations" at the Musuk Village Hall, Musuk District, Boyolali Regency.

The launch of the program, which was packaged as an opening ceremony and the signing of a cooperation agreement, was attended by representatives of Musuk District, Musuk Village Head Febrianto Catur Nugroho, S.E., a representative of the Directorate of Student Affairs and Innovation Talent Development (DKPTI) UMS Drs. Suyatmin Waskito Adi, M.Si., PPK Ormawa supervising lecturer Aktif Cahyaningtyas, S.Km., M.Km., six RW chairs, 33 representatives of the Women Farmers Group (KWT), as well as the implementation and support teams of the program.

Representing the Chairperson of the PPK Ormawa Executive Committee, Fidelina Tri Adelin, Anna Chalista expressed her appreciation to the Musuk Village Government and the community for warmly receiving the students.

"We hope this program can become a space for collaboration between students and the community in developing the village's potential. The active support and participation of the community are key to the success of the program so that its benefits can be felt sustainably," she said on Sunday (June 21, 2026).

Meanwhile, Salsabila Isnaini, representing the head of the student organization, Faizal Aulia Ramadhani, emphasized that this program does not only focus on developing innovative products but also builds a spirit of togetherness between the university and the community.

"We hope that the entire series of activities to be carried out will be able to provide real benefits, strengthen the relationship between the university and the community, and encourage the active participation of residents in every process of empowerment," she said.

In the program presentation, Andini Firanthy Lazuardi and Salwa Yumna Muthiah explained the profile of Musuk Village, its flagship potential, the program's objectives, and the implementation stages that will take place over the next four months.

The series of activities designed includes training in the processing of avocado and milk derivative products, financial management training, digital marketing through websites and marketplaces, the establishment of production centers, and the strengthening of community business partnerships.

This program is present as an effort to empower women through developing the local potential owned by Musuk Village. The village is known for having flagship commodities in the form of avocados, dairy cattle farming, and a group of productive-age women who are considered to have great potential in supporting community economic growth.

Through Musuk IbuPreneur Village, this potential will be developed into various derivative products based on avocados and milk that have higher economic added value. This program is also expected to be able to open new business opportunities for housewives while increasing family income.

Supervising Lecturer of PPK Ormawa, Aktif Cahyaningtyas, S.Km., M.Km., conveyed that the program is a manifestation of the implementation of the Tridharma Perguruan Tinggi (Three Pillars of Higher Education), especially in the aspect of community service.

"Students are not only here to carry out the program, but also to learn together with the community. Through this activity, students are expected to be able to apply scientific knowledge while providing a real contribution to supporting the development and empowerment of village communities," she explained.

The Musuk Village Government welcomed the implementation of the program and stated its commitment to supporting all the empowerment activities to be carried out. Similar support was also given by DKPTI UMS, which appreciated the students' steps in developing local potential through a community-based entrepreneurial approach.

As a sign of the start of the program, a cooperation agreement was signed between DKPTI UMS and the Musuk Village Government. This collaboration is expected to be the foundation for building a sustainable entrepreneurial ecosystem, increasing the added value of local commodities, and strengthening the economic independence of the community through innovative product innovations based on avocados and milk.

Writer: Fika Annisa’ Sholihah

Editor: Maysali Sudarwati

Translator: Farizal Luqman Majid