Get to Know Communication Science Program: Overview, Courses, and Career Opportunities

Communication Science has become an increasingly popular study program among high school students in Indonesia in recent years. Communication Science programs are available at various universities across the country, including Universitas Muhammadiyah Surakarta (UMS). Are you interested in joining this program? Let's take a closer look at this department, commonly known as Ilkom.

Communication Science is a major that examines patterns of human interaction from various perspectives. It also explores how humans interact with conventional and digital media and how media shapes human behavior across different eras.

When you study communication science, especially at UMS, you will experience a unique and enjoyable learning environment. You will study communication theory and engage in hands-on practice to apply the theories you learn in real-world community settings.

There are at least three compelling reasons to major in Communication Science at UMS. First, the program has been accredited as “Excellent” by the National Accreditation Board for Higher Education (BAN-PT). Second, the curriculum includes practical courses divided into two elective tracks: Public Relations and Broadcasting. Third, UMS offers international classes, providing opportunities to engage globally through double degree programs and collaborations with foreign universities.

Similar to other undergraduate programs at universities, the length of study in the Communication Science study program is approximately four years. You will earn a Bachelor of Communication Science (S.I.Kom.) degree upon graduation.

“What do you study in Communication Science?” At UMS, you will not only learn fundamental theories but also courses that can be applied in everyday life. Some of the courses you will study include:

• Introduction to Communication Science
• Introduction to Public Relations
• Introduction to Broadcasting
• Journalism
• Communication Theory
• Mass Communication
• Political Communication
• Interpersonal Communication
• Group and Organizational Communication
• Sociology of Communication
• Intercultural Communication
• Social Development Communication
• Public Speaking

In addition to the core courses, you will also have the flexibility to choose specialization courses starting in the fourth semester. These electives allow you to specialize in Broadcasting and Public Relations.

Elective courses allow students to choose a specialization according to their interests. Additionally, these courses will hone your practical skills in the field you intend to work in.

If you are taking Public Relations, some of the courses you will learn are:

• Cyber PR
• Consumer Behavior Studies
• Risk Issues
• Crisis Communication

As for those of you who take Broadcasting, the courses you will learn are:

• Radio Audio
• Film Production
• TV Production for Broadcasting

Communication graduates are in high demand in the workforce. Many jobs require communication experts who are fast, agile, and aware of current issues. Some professions or jobs that are suitable for Communication Science graduates include:

• Public Relation Expert

This profession is at the forefront of companies and agencies, tasked with maintaining communication with the public, preserving the company’s reputation, and building relationships with the community. A public relations expert is responsible for managing the flow of information and company's brand identity.

• Broadcaster

A broadcaster is responsible for presenting programs, broadcasting, and delivering news to the public through various media channels. A broadcaster must possess excellent communication skills, be aware of current issues, and maintain a critical perspective. Typically, broadcasters present news on radio and television.

• Content Creator

If you are a creative person and are active on social media platforms like Instagram, YouTube, and TikTok, becoming a content creator might be the perfect choice. As a content creator, you’ll be able to produce unique and engaging content for others to enjoy. This career offers flexibility, allowing you to schedule and decide what content to create based on your interests and audience preferences.

• Reporter

This profession involves covering events in the field, gathering information from various sources, and reporting news to the public. A reporter must possess strong journalistic skills, the ability to analyze current issues, and the knack for identifying compelling news angles.

• Content writer

A content writer is a profession closely tied to the world of writing. The primary goal is to boost a company’s engagement through social media platforms and web pages. Content writers are tasked with creating exciting and engaging content while maximizing the use of Search Engine Optimization (SEO) techniques to ensure their work reaches a broader audience.

• Copywriter

A copywriter is a professional writer specializing in advertising and application-based technology. Their main task is to create compelling and creative content to sell products, promote company campaigns, and develop catchy taglines or slogans. This profession demands high creativity and the ability to produce unique and engaging copy.

• Producer

In the world of entertainment and broadcasting, producers are the backbone of securing budgets and handling the administrative needs of various productions, from movies to television shows. They are responsible for managing the production budget and ensuring that resources are used efficiently and effectively.

• Creative entrepreneurship

Communication Science graduates don’t always have to work for other companies. They can start their own businesses in the creative industry. Some examples of entrepreneurial ventures they can develop include photography, videography, design and animation, and event or wedding management agencies.

Writer: Gede Arga Adrian

Editor: Al Habiib Josy Asheva

Translator: Farizal Luqman Majid