UMS Welcomes Study Visit from Universitas Harkat Negeri

The Public Relations (PR) team of Universitas Muhammadiyah Surakarta (UMS) welcomed a visit from the PR team of Harkat Negeri University on Monday (4/8/2025).. The warm meeting took place in the BKUI UMS Meeting Room and became a moment to share experiences and strengthen networking between universities.

Head of PR and Public Media UMS, Dr. Budi Santoso, M.Si., warmly welcomed the delegation from Harkat Negeri University. He expressed hope that the visit would bring mutual benefits and strengthen inter-institutional collaboration.

Budi stated that UMS PR plays an important role in creating a conducive environment and finding the best solutions in relationships with stakeholders. In addition, PR is also tasked with maintaining trust and togetherness.

“The achievements we’ve obtained ultimately aim toward prospective new students. We also strive to create a conducive atmosphere,” said Budi.

Meanwhile, Head of PR at Harkat Negeri University, Riky Ardiyanto, S.Pd., expressed his gratitude for the opportunity to learn directly at UMS. He acknowledged that UMS has demonstrated outstanding achievements that are worthy of being used as a model.

A group photo of PR team of Harkat Negeri University and the PR and Rankings team of UMS, August 4, 2025. 

“We want to learn about public relations as well as university rankings. We see that UMS has already performed well in rankings, so we hope to follow suit through this comparative study,” he said.

During the visit, UMS presented several strategic areas managed by its public relations division, including news coverage, new student recruitment strategies, social media, and efforts in university rankings.

UMS Coordinator for Global Reputation, Ayu Khoirotul Umaroh, S.KM., M.K.M., explained that there are various strategies universities can adopt to participate in ranking systems, including the importance of Scopus-based data management.

“As much as possible, participate in rankings that are within reach, especially if the required submission aligns with roles already established within the university,” Ayu said.

She also emphasized the importance of cross-sector collaboration within the university as one of the keys to success in achieving high rankings, an approach that has already been implemented at UMS.

Writer: Maysali Sudarwati

Editor: Fika Annisa Sholihah

Translator: Farizal Luqman Majid